The company also expanded into digital marketing software and in 2021 was considered one of the top global leaders in Customer Experience Management (CXM). Adobe offered a bundled solution of its products named Adobe Creative Suite, which evolved into a subscription software as a service (SaaS) offering named Adobe Creative Cloud. Its flagship products include Adobe Photoshop image editing software Adobe Illustrator vector-based illustration software Adobe Acrobat Reader and the Portable Document Format (PDF) and a host of tools primarily for audio-visual content creation, editing and publishing. Incorporated in Delaware Īnd headquartered in San Jose, California, it has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures and print. ( / ə ˈ d oʊ b iː/ ə-DOH-bee), originally called Adobe Systems Incorporated, is an American multinational computer software company.
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